Elegant bespoke living room with neutral tones, large sash windows, a feature fireplace, and modern furnishings, showcasing a custom-designed interior for a luxury home.

How to Create a Bespoke Design Brief for Your New Home

April 17, 20255 min read

Designing and building your own home is a unique and exciting journey – and it all begins with a clear plan. Whether you’re working with bespoke builders or a bespoke construction company, one of the most important steps is creating a design brief that captures your lifestyle, practical needs, and design preferences. This document helps your architect – and your bespoke home builder – bring your dream home to life with clarity and precision.

We’ve created this helpful guide to walk you through the process. Including reference photos or a Pinterest board is a great way to show what you love (or want to avoid).

Background Information

Why Are You Building?
Are you creating a long-term family home, a developing house to sell, or a short-term base? Whether you're an individual self-builder or working with property developers, your motivation helps guide the entire design process.

Work Life & Professional Set-up
Working from home full-time or part-time? Planning a studio, garden office, or workshop? Your bespoke construction team can help shape your space to support your professional life now and into the future.

Children & Their Ages
Let your design team know how many children you have, along with their ages and genders. This will influence everything from bedrooms to play areas and future-proofed layouts.

Extended Family Considerations
If you regularly host relatives or plan for multigenerational living, these needs should be part of your brief to your bespoke builder from the outset.

Family Lifestyle
From busy mornings to cosy evenings, your home should be designed to complement how you live. Share your routines with your bespoke building services provider to help shape functional, well-planned spaces.

Hobbies & Interests
Love music, fitness, or crafts? Your home can be designed to support your passions, whether that means a music room, gym, or creative studio.

Pets
If you’ve got dogs, cats, or other pets, include any relevant details – from a wash station in the boot room to secure outdoor areas.

Entertaining at Home
How often do you host, and what sort of gatherings do you enjoy? Whether you're throwing dinner parties or summer BBQs, bespoke custom build solutions can tailor indoor and outdoor spaces for entertaining.

Cars & Transport
Include how many vehicles you have – and may have in the future. Planning for charging points or extra storage is easier when discussed early with your bespoke construction team.

Special Requirements
From accessibility features to clever storage or open-plan layouts, make a list of specific design elements you’d like your house builder to consider.

Looking Ahead
Do you expect to need a nursery, more storage, or a second home office in the future? The beauty of bespoke builds is that they can evolve with your needs.

Things You Don’t Like
Dislike dark hallways or open-plan kitchens? Share what hasn’t worked for you before so your architect and bespoke constructions team can steer clear of those features.


External Appearance

Architectural Style
Whether you love ultra-modern architecture or lean towards Georgian or Victorian influences, a bespoke home builder can bring any vision to life.

Building Materials
From exposed brickwork to timber cladding or render, list the materials you’re drawn to. A bespoke construction company can advise what suits your design and setting best.

Windows & Doors
These make a major impact. Consider materials, colours, and styles – and share examples if you can.

Entrance Details
Think about first impressions – porch, canopy, statement glazing? Let your bespoke builders know how you want the entrance to feel.

Modern bespoke home with a striking glass atrium entrance, pitched roof with dormer windows, and landscaped garden, designed by a bespoke construction company

Interior Requirements

Bedrooms
Plan how many bedrooms you'll need now – and possibly in the future. Include guest rooms, wardrobes, and en-suite preferences.

Bathrooms
Specify how many bathrooms and what types you’d like – including en-suites, family bathrooms, and ground-floor WCs.

Living Areas
Consider how your family spends time together and separately. Bespoke construction services can adapt layouts to suit growing children, work-from-home routines, or quieter retirement living.

Kitchen Style & Layout
Whether you dream of a shaker-style kitchen with a pantry or a minimalist design with integrated appliances, share your vision in detail.

Dining Space
Formal or relaxed? Open plan or separate? This space often links to the kitchen and living area, so it’s worth getting right.

Utility / Boot Room / Cloakroom
Often overlooked, these spaces are key to a well-organised home. A good bespoke building service will help maximise their functionality.

Study or Home Office
With remote working now common, having a dedicated, well-equipped space is more important than ever.

Hallways, Stairs, Landings
Don’t forget flow. These transitional spaces contribute hugely to the character and feel of your home.

Garage
Plan for cars, bikes, storage, or even a home gym. Let your bespoke builder know if you prefer attached, detached, or integrated solutions.


Other Considerations

Additional Features
Cinema room? Built-in storage? Feature fireplace? These “extras” often become the heart of the home, so list anything you dream of including.

Sustainability & Energy Performance
From underfloor heating and solar panels to Passive House standards, there are plenty of eco-conscious options to explore with your bespoke construction services provider.


Gardens & Outdoor Space

Driveway Preferences
Consider materials, patterns, colours, and lighting to suit your home’s overall design.

Boundaries & Gates
Fences, hedges, walls, or gates – how do you want your home to be framed and secured?

Garden Features
Whether it’s a sun-soaked terrace, a garden office, play space for the kids, or an outdoor kitchen, the garden is an extension of your home.


Visual References

Don’t underestimate the power of pictures. Include photo references or a Pinterest board link. This is especially useful for your bespoke builders and design team to understand your style.


Conclusion

A detailed design brief helps you communicate your needs clearly, allowing your bespoke construction team and architect to create something truly tailored. Whether you’re working with a bespoke builder for a forever home or planning a one-off bespoke custom build, setting the vision early helps streamline the process.

At Mosaic Bespoke, we specialise in bespoke building services for discerning clients across the UK. From initial concept to final handover, we’re here to guide you at every stage of your self-build journey. With your ideas and our expertise, we’ll create a home that’s uniquely yours.

Your dream. Our craftsmanship. A truly bespoke build.

Guiding homeowners through the journey of building luxury, bespoke homes. Development Director at Mosaic Bespoke Ltd | Passionate about creating sustainable, high-quality living spaces tailored to your unique lifestyle.

Kevin Edge

Guiding homeowners through the journey of building luxury, bespoke homes. Development Director at Mosaic Bespoke Ltd | Passionate about creating sustainable, high-quality living spaces tailored to your unique lifestyle.

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